Food & Shopping 13 Sep 2011 08:50 am

Free Money from Whole Foods

by Sean Hackbarth

Whole Foods
Whole Foods, the organic grocer, teamed up with Living Social in a nationwide campaign. Giving away $10 per customer is one way to get people into a store nicknamed “Whole Paycheck.”

The deal is scheduled to run on Tuesday and is available to existing LivingSocial subscribers and anyone who registers for the service.

LivingSocial has agreed a cap of one million vouchers. Once purchased, buyers use a code to convert the voucher into a gift card in Whole Foods stores.

The daily deal business has grown into a multibillion dollar a year industry since Groupon started in late 2008. The two sector leaders have been expanding into different categories as they prepare for big initial public offerings, possibly later this year.

Trackback This Post | Subscribe to the comments through RSS Feed

Leave a Reply