Food & Shopping 13 Sep 2011 08:50 am
Free Money from Whole Foods
by Sean Hackbarth
Whole Foods, the organic grocer, teamed up with Living Social in a nationwide campaign. Giving away $10 per customer is one way to get people into a store nicknamed “Whole Paycheck.”
The deal is scheduled to run on Tuesday and is available to existing LivingSocial subscribers and anyone who registers for the service.
LivingSocial has agreed a cap of one million vouchers. Once purchased, buyers use a code to convert the voucher into a gift card in Whole Foods stores.
The daily deal business has grown into a multibillion dollar a year industry since Groupon started in late 2008. The two sector leaders have been expanding into different categories as they prepare for big initial public offerings, possibly later this year.