Retail 25 May 2007 11:44 am
The Manhattan Saks Fifth Avenue (SKS) store got the U.S. Postal Service to help them with a publicity stunt. The department store announced their newly-remodeled shoe department will be so big and important it deserves its own zip code:
The quintessential Manhattan store is revamping its shoe department, and when it moves from the fourth floor to the eighth floor in August customers will be able to send mail to 10022-SHOE.
“We believe it’s such a big move for us it deserves its own ZIP code,” Saks spokeswoman Lesley Langsam Kennedy said Thursday. “We wanted to make it a destination.”
But the four-letter addition is meaningless:
Only the last four characters, which aren’t necessary when you’re mailing something, are specialized, and they won’t be read by sorting machines.