Media 22 Jan 2007 07:39 am

Veoh and United Talent Agency Partners to Find Next Hollywood Star

by Sean Hackbarth

United Talent Agency logo

Michael Eisner, former Disney CEO, has forged a deal between video-sharing website Veoh and United Talent Agency. No, it’s not a Hollywood company realizing their future is internet distribution–monetizing it is a whole different matter–but a open call through amateur video uploads:

Dimitry Shapiro, chief executive of Veoh, said the deal with UTA would become “the new gateway for talent discovery in Hollywood”, adding the channel would bring the “newest and brightest creative minds to the new, more flexible medium of internet TV”.

Brent Weinstein, the head of digital media at UTA, said the partnership would “create a structured, standardised and legally sound mechanism for aggregating and reviewing unsolicited submissions in a peer-to-peer video environment that can support the high resolution, television-quality content that many aspiring artists produce”.

In an unusual move, UTA has bucked the industry trend of discouraging unsolicited material from aspirant actors, writers and directors and instead has actively encouraged people to submit material to the site. The group recently formed a broadband division and has already received thousands of submissions.

This isn’t Google figuring out a business model for YouTube. It’s an agency wading through user-generated content instead of unsolicited videotapes. Biz of Showbiz notes this isn’t even new. UTA’s competitor “Creative Artists Agency has had a deal in place since last year with another online video service Revver.”

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