Food 30 Jan 2007 07:32 am
Trans fats are on the path of oblivion at McDonald’s (MCD). Their trans fat-free replacement oil formula is set for New York City with its July 1 ban, but due to supply issues we’re not sure when the rest of the U.S. will enjoy trans fat free fries. McDonald’s has to be careful with their franchise spuds. Even perception alters behavior:
In 2002, McDonald’s was the first of the major fast-food chains to announce plans to remove trans fats from its oil. But the company recanted several months later. Executives were primarily concerned that people might not like the change in taste. In fact, when McDonald’s said it was simply thinking about the change — but well before the change was actually made — some consumers began complaining to the company that they didn’t like the change in the taste, Knapp says.
McDonald’s and other fast food chains moved to trans fats after critics complained about the high levels of saturated fats in their foods. One only wonders what critics will say about the golden arches in a few years.