Shopping 04 Jan 2007 08:25 pm

Amazon.com’s 30-Day Price Guarantee

by Sean Hackbarth

"Where's my refund?" picture

Amazon.com has a price guarantee policy. I bet you didn’t know that. Buy something on Amazon.com (AMZN), say a spiffy new MacBook or Vaio, then pay attention to the store’s price for the next 30 days. If it goes down in that time ask Amazon.com for the difference. RefundPlace.com will even track price changes for you. The policy saves them and you the trouble of packing and processing everything to send back to them while not ticking off their customers. It’s been a secret, but won’t be much longer now that mainstream websites like Slate inform the masses. As word gets out and more customers take advantage of the policy I wonder if Amazon.com will be less prone to change prices in a 30-day period? That all depends on how cumbersome the refund process is, which would discourage people from using it, how badly the company’s margins are squeezed, how much of a possible public backlash they’re willing to endure, and how much price competition effects them.

What isn’t a secret (other than Amazon.com being the parent) is the price policy of Endless.com, Amazon.com’s new shoes and handbags store. If a customer finds a lower price either at Endless.com or anywhere else on the net in 14 days after their purchase they’ll get 110% refund of the difference. They also offer free overnight shipping.

In other Amazon.com news they’ve gone into the answer service with Askville.com (here are some answers for what software to use to go beyond Microsoft Paint).

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One Response to “Amazon.com’s 30-Day Price Guarantee”

  1. on 10 Jan 2007 at 8:47 am 1.Allen Holman said …

    I still don’t get the point of having a secret 30-day price match policy.

    Isn’t the point of a policy like that to make people feel more comfortable in buying from you? If no one knows about it, I don’t see how it helps.

    Of course, now that every blogger is talking about it and linking to amazon.com, its great free advertising. Maybe it was all just link-baiting from the start.

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